CryptoTheorem helps you to see the world as consumers see it.
We use technology and human understanding to tell you what the millions of conversations taking place online every day mean for you.
Our granular analysis allows us to work across a wide range of industry sectors on strategic questions.
We love the variety of topics we immerse ourselves in to see human behavior across many contexts.
We enjoy going beyond the obvious, driven by curiosity and creativity to learn about people in a new and exciting way, framing and re-framing it in order to find ways of establishing impactful communications
We know, it is the narratives that matter.
OUR PRODUCTS
We always strive for elaborate results and do our best for our clients.
EXPERIENCE EXCELLENCE
When should you use Crypto Theorem?
Our approaches respond to a wide variety of questions which,
when answered through social, become fully grounded in authentic
consumer experience. Here are just some of the ways our clients
have used them.
Business Strategy
Entering new markets
Market strategy and positioning
New and unexpected trends
Identifying competitive threats
Social activism and awareness
Service delivery troubleshooting
Marketing
Discovering consumer journeys
Authentic consumer language
Market segmentation
Messaging to specific targets
Content marketing strategy
Identifying influencers, opinion shapers
Product Development
Barriers to product adoption
Product usage (text, imagery, and unexpected users)
Category & competitor understanding
Customer Experience
Contextual customer satisfaction
Finding unpopular or socially-unacceptable points of view
Branding
Brand image and perception
Competitive analysis
Re-branding
Our Products
Social Mirror
The mirror is a light-weight and fast turn-around product,
providing agencies, insight professionals and strategists
with access to raw qualitative data. It is perfect springboard
to research or communication projects.
Narrative Landscape
Explores the triggers, topics, and themes of a people's conversation
around any issue, category, or brand to deliver the narratiev content
and frames defining people's perceptions, attitudes, needs and journeys.
Inspiration Highway
Acquires a deep understanding of if the audience segments by
shedding light on people's needs, motivations, language, and behavior.
Persona analysis leverages the self-reflexivity of social communication to
discern need-states.
Persona Landscape
We provide a range of retained insight and reporting services to
guide our clients with consultancy beyond the insights for strategic
communication challenges. Our broad expertise in strategy and communications
and an extensive network of experts around the world allow our clients
to get ahead with mission-critical objectives.
How can this data work for you?
INTEGRITY IS WHAT DRIVES US
Because we listen to authentic voices, and our work is not biased by the assumptions in traditional research approaches..
HOW WE DO IT
Our Approach
Why Social Intelligence
Everyone knows social media is big and important. It's
increasingly where things are happening. Social media has massive
implications for how one can do research. For first
time we can observe natural communications without being part of
it. This leads to a new perspective on reality - unfiltered truths
straight from people.
Our Approach
Why Crypto Theorem
We developed an approach to social media research that
combines technology, human intelligence and academic rigor.
We dovetail big data analytics, social theory and psychology
for a granular understanding "to make sense of it all". We do
this at scale, across markets, languages and industries.
Insights from social media are different. There are discovered
without asking, removing the influence of research itself, they
reflect the world as people see it.
OUR APPROACH
Insights from social media are different
, They are discovered without asking, removing the influence of research itself, they
reflect the world as people see it.
Invisible Insights
Because we are human, we can read between the lines and hear what is not
being said. People express opinions in social media they would not in
research.
Natural Context
Conversations take place in communities of interest where people organically
converse with their peers. Expressions emerge when and where people feel they
have something to share.
Collected at Scale
We collect everything on the open web to have not a sample, but the
full data landscape. With our large native analyst teams reading
tens of thousands of mentions across markets and audiences we make sense
at scale.
Accessing Insights
With over five years of experience and hundreds of research projects
behind us, we have developed reporting solutions to efficiently
deliver answers.
