CryptoTheorem helps you to see the world as consumers see it. We use technology and human understanding to tell you what the millions of conversations taking place online every day mean for you.
Our granular analysis allows us to work across a wide range of industry sectors on strategic questions. We love the variety of topics we immerse ourselves in to see human behavior across many contexts.
We enjoy going beyond the obvious, driven by curiosity and creativity to learn about people in a new and exciting way, framing and re-framing it in order to find ways of establishing impactful communications
Our approaches respond to a wide variety of questions which, when answered through social, become fully grounded in authentic consumer experience. Here are just some of the ways our clients have used them.
The mirror is a light-weight and fast turn-around product, providing agencies, insight professionals and strategists with access to raw qualitative data. It is perfect springboard to research or communication projects.
Explores the triggers, topics, and themes of a people's conversation around any issue, category, or brand to deliver the narratiev content and frames defining people's perceptions, attitudes, needs and journeys.
Acquires a deep understanding of if the audience segments by shedding light on people's needs, motivations, language, and behavior. Persona analysis leverages the self-reflexivity of social communication to discern need-states.
We provide a range of retained insight and reporting services to guide our clients with consultancy beyond the insights for strategic communication challenges. Our broad expertise in strategy and communications and an extensive network of experts around the world allow our clients to get ahead with mission-critical objectives.
Everyone knows social media is big and important. It's increasingly where things are happening. Social media has massive implications for how one can do research. For first time we can observe natural communications without being part of it. This leads to a new perspective on reality - unfiltered truths straight from people.
We developed an approach to social media research that combines technology, human intelligence and academic rigor. We dovetail big data analytics, social theory and psychology for a granular understanding "to make sense of it all". We do this at scale, across markets, languages and industries. Insights from social media are different. There are discovered without asking, removing the influence of research itself, they reflect the world as people see it.